What are the Most Popular Features of Hootsuite?

The corporate world today is very competitive, and every organization needs to stay on top. Thanks to the advent of social media, companies can now build their brand and connect with potential customers. Well, there should be a balance between these two with the help of Hootsuite other than magazines and similar outlets. So, what are the most popular features of Hootsuite?

What is it?

Hootsuite is a great social media management tool that serves as a marketing solution for social media managers. The tool helps organizations launch their marketing campaigns, determine their audience, and spread the right message. It keeps track of and manages multiple social network channels.

As a social media manager or business owner, this social media management system allows you to view various streams at once while monitoring customer feedback. It enables you to post updates, view statistics, schedule messages, and read responses. 

So, what makes Hootsuite popular and well-loved by its users then? 

Most Popular Features of Hootsuite 

Let’s now find out what is so special about the tool for the social media presence of your company. 

Monitor Different Streams at Once

First, Hootsuite allows you to monitor and manage multiple social networks in one place. You will be able to manage your accounts in:

  • Facebook
  • Twitter
  • WordPress
  • Instagram
  • LinkedIn
  • Tumblr, MailChimp, Slideshare, Evernote, Vimeo (thru 3rd party apps)

In fact, the tool enables you to post to various social media channels at the same time.

View Analytics Data with Ease

Second, the system features unique analytics that permits you to have a thorough view of how social media strategy works. It tracks clicks in your platforms through charts. Its monitoring and reporting features are so extensive for your professional-looking social media progress. 

Advance Scheduling of Posts

Third, this tool enables you to schedule your posts across your social media accounts ahead of time. It gives you a solid social media strategy encompassing crucial times. Oftentimes, the posts are read and receive more followers to get your content noticed.

Easy Information Sharing Through Hootlet Plug-in

Fourth, the tool comes with Hootlet bookmark plug-in which allows you to easily share your content throughout the web with your followers. Just click the app in your browser toolbar if you find something to share across the web. It shortens the URL with Ow.ly and inserts small snippets from certain sites into your social media message. 

Social Media Listening

Fifth, Hootsuite serves as your aid to connect with your customer base through social listening. It tracks key terms and phrases throughout your posts for its beneficial timing. This may bring new clients in tune with their needs. 

Efficient Social Media and Customer Service Management

Sixth, the tool gives you the comfort of viewing customer questions at once without opening multiple sites. It also allows you to store your draft messages for frequently asked questions for later posting.

Team Collaboration

Lastly, Hootsuite is your partner for effective team management. You may add several team members to your preferred social media accounts. This allows you to see who posts what information and those having scheduled posts. You may even assign tasks, edit posts when necessary, and add collaborators. 

Overall, Hootsuite has already accrued a positive impression from web users. The most popular features of Hootsuite just made its way to the virtual presence of your company. 

Written by Stella Maris

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